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Serving Fredericksburg Since 1945
You've been waiting, we’ve been working, and now the Runwell Automatic is finally here. Meet our flagship, now with the heart of an automatic and a refined design that was years in the making. It’s a major evolutionary moment for the timepiece that launched the Shinola brand. Recognizable but refreshed with thoughtful details, including microtracking, a richly-printed dial and an iconic caseback with a window into the inner workings of its workhorse movement, the Sellita SW200-1. Featuring a glossy white enamel dial and a premium leather strap in black, this heirloom-worthy timepiece is the epitome of the brand’s commitment to quality craftsmanship that refuses to be ignored.
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Shinola is a design brand with an unwavering commitment to crafting lasting products, from watches to leather goods and beyond. We celebrate timeless design and thoughtful craftsmanship with products and stories that inspire people to live well and be confident in a style that is uniquely their own.
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